HOSPITALITY AND DINING | CREATIVE DIRECTION, UX SALES STRATEGY

‘FOLLOWER FRIDAYS’ 

SOCIAL MEDIA SALES PROMO

Aramark - Collegiate Hospitality | Philadelphia, PA

July 2023 - March 2024

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PROJECT SCOPE

CAMPAIGN IDENTITY SYSTEM & GUIDELINES

  • Advertising Campaign Suite

  • Social Media Engagement Strategy

  • Print & Digital Collateral Templates

  • Field Marketing Instruction Guide & Presentation

CAMPAIGN RESULTS

  • +6.4% increase in IG Followers over all 27 accounts

  • and CTR/dining program

  • Surplus Revenue yielded that surpassed Regional Net Sales Goal (see graphic for more details).