B R A N D S T R A T E G Y
Campaign Direction | Digital & Social Media Content | Marketing Strategy: B2B and B2C | UX Strategy & Sales
F E A T U R E D P R O J E C T
D 2 C p r O M O C A M P A I G N
Marketing Strategy
MAY 2025
Print/Digital/Social Campaign for D2C Retail Dining Promotion
Campaign ROI = 980%
10.8:1 return ratio.
Dual Marketing Goals:
Drive traffic to university dining company’s Instagram & increase follower growth
Increase retail sales during campaign period through targeted retail location sales promos
B R A N D S T R A T E G Y P R O J E C T S