HOSPITALITY & DINING | PRINT & DIGITAL CAMPAIGN ART DIRECTION
“SUSTAINABLE FISH FRIDAY”
WEEKLY pop-up series
Aramark - Collegiate Hospitality | Philadelphia, PA
July 2023 - March 2024
PROJECT SCOPE
CAMPAIGN LOGO BRAND IDENTITY SYSTEM & GUIDELINES
Logomark, Tagline, and Type Lockup Designs
Icon Designs; hand-drawn library of over 6 seafood illustrations
Custom Type Treatment; fish hook accents on the tail of ‘S’
Campaign Brand Guidelines; for nation-wide campus promotion
PRINT & DIGITAL CAMPAIGN MARKETING SUITE
Retractable Vinyl Banners
Menu Template Flyers
Poster Boards
Expo/Trade Show Table Cloth
SFF-branded Toothpick Flags
