HOSPITALITY AND DINING / SUB-BRANDING, BRAND GUIDELINES, CUSTOM GRAPHICS

CORPORATE REGIONAL DIVISON

BRAND IDENTITY

Aramark - Collegiate Hospitality | Philadelphia, PA

Mid-Atlantic Division: PA, DE, MD, & WV 

July 2022 - August 2024

PROJECT SCOPE

REGIONAL BRAND IDENTITY SUITE

  • Mid-Atlantic Compass Icon Design

  • Co-branded Wordmark; same type treatment as parent brand/company

  • Co-branded Regional Logomark

CROSS-FUNCTIONAL BRANDED MATERIALS

  • Culinary: Print and Digital Menus, Kitchen Operations Communications, Culinary Excellence Presentations

  • Human Resources: Presentations, Print Recruiting Collateral, Email Marketing Templates

  • Business/Growth: RFP Presentation Designs, Custom Infographics & Environmental Trade Dress Mockups

CUSTOM BRANDED BUSINESS COLLATERAL

  • Mid-Atlantic-Branded Name Tags

  • Custom T-Shirt Designs

  • Lanyards, Table Clothes, Stickers, etc.

  • Step N’ Repeat Banners

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