Creative Direction

Brand Identity | Custom Illustrations | Editorial Style | Multimedia Design & Motion Graphics

Visual Storytelling for every customer Journey

Business-to-Business

Hospitality / Higher Education / Banking & Finance / SaaS / Retail Energy

Business-to-consumer

Hospitality / Higher Education / Retail Dining / Advisory Services

Direct-to-consumer

Consumer Packaged Goods / Retail Food & Hospitality / Online Retail / Made-to-Order Goods

Featured Project

B 2 B / D 2 C  l o g o  i d e n t i t y

Hospitality Dining

Campaign

NOVEMBER 2023

Brand strategy and creative direction for a campaign promoting a new sustainable seafood menu.

Targeted to:

  • Senior University Leaders (B2B)

  • Students & Parents (B2C)

Project Scope:

  • Creative vision for brand identity

  • Project timeline management for Spring 2024 rollout

  • Guided campaign implementation across the region

C R E A T I V E D I R E C T I O N P R O J E C T S

  • Custom Illustration & Brand Artwork

    VISUAL IDENTITY REFRESH | 07.2026

  • Layout & Corporate Sub-Brand Design

    SUB-BRAND VISUAL IDENTITY | 09.2025-2026

  • Environmental & Packaging Design

    RETAIL BRANDING | 07.2023

  • Event Logomarks & Marketing Collateral

    CORPORATE MARKETING | 03.2023

  • Branded Trade Show Content

    EVENT MEDIA PRODUCTION | 03.2024

  • Internal Corporate Logo Suite

    BRAND IDENTITY | 07.2022

  • Brand Refresh

    REBRANDING | 03.2019

Next

Marketing Strategy