M A R K E T I N G S T R A T E G Y
Campaign Direction | Digital & Social Media Content | Marketing Strategy: B2B and B2C | UX Strategy & Sales
Campaign Direction |
Digital & Social Media
Content | B2B, B2C, D2C
Sales Promotions | UX Strategy
Featured Project
D 2 C p r O M O C A M P A I G N
Marketing Strategy
MAY 2025
Print/Digital/Social Campaign for D2C Retail Dining Promotion
Multi-channel campaign:
Print Materials - QR Codes
Digital Ads - UTM-tagged CTA Buttons
Social Media - UTM-tagged Stories w/Link
Campaign ROI = 980%
10.8:1 return ratio.
Dual Marketing Goals:
Drive traffic to university dining company’s Instagram & increase follower growth
Increase retail sales during campaign period through targeted retail location sales promos
B R A N D S T R A T E G Y P R O J E C T S
-
![]()
Custom Baseball Card Print Campaign
MARKETING STRATEGY | 05.2026
-
![]()
Conference Recap Reports
EVENT MARKETING | 04.2026
-
![]()
Web Design & Management
DIGITAL MARKETING | 03.2026
-
![]()
Branded Social Media Content
SOCIAL MEDIA MARKETING | 07.2025
-
![]()
D2C Sales Campaign Ad Suite
MARKETING & ADVERTISING | 11.2023
-
![]()
Employee Engagement Campaign
SOCIAL MEDIA MARKETING | 04.2021
